It's getting a lot harder for global brands to win in China

Changing tastes and the challenge from new Chinese rivals are forcing US and European companies including Apple and Starbucks to adopt new strategies to succeed in the world's second biggest economy.

It's getting a lot harder for global brands to win in China
Changing tastes and the challenge from new Chinese rivals are forcing US and European companies including Apple and Starbucks to adopt new strategies to succeed in the world's second biggest economy.